Fold of the Week: Booklet, Poster, or Both?

Today I’m sharing three examples of a format called the Broadside Booklet fold. It's a chameleon of a format that presents as a booklet without any binding mechanism, and transforms into a poster.

Here's what's great about this week's big idea:

I hope you like the episode. Thanks for watching. I’ll see you next week.

How was this booklet produced?

Folding Styles: Broadside Booklet FoldSample #1: GMC YukonSample #2: Brodock Printing for John ClangSample #3: Horizon HobbyPaper: ~80 lb TextFinishing: Die-cut/Score, Machine FoldBudget Rating: Low

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner. Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.