Fold of the Week: Try Flipping This Fold!

This week, I want to show you a different way to look at the wrapped accordion — FLIPPED! Yes, that's right. We're going to look at it in both directions and completely change the user experience.

Here's what's great about this idea:

I hope this week's great idea makes you look at all of your "go-to" folds a little differently. Thanks for watching.

How was this brochure produced?

Folding Style: Wrapped AccordionSample #1: Tiffany & Co.Size: 4.75 x 4.75 " folded; 37.75 x 4.75" flatPaper: 100 lb McCoy Silk CoverSample #2: General MotorsSize: 7 x 9 " folded; 62.875 x 9" flatPaper: ~80 lb Silk Coated CoverSample #3: The Grove School / Premier PressSize: 6.25 x 9 " folded; 72.5 x 9" flatPaper: ~80 lb Uncoated CoverProduction: Printed 4/4Finishing: Score, FoldBudget Rating: Low - Moderate

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner. Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.