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Surprise Waterfalls Simple Idea: 60-Second Fold of the Week

Nov 02, 2024

You’ll be pleasantly surprised with this high impact design tweak to a Fold of the Week favorite — the Wrapped Accordion.

To demonstrate, I've got two real-world samples from the archive that feature creative ways to use this mail-friendly format.

What’s great about Fold of the Week #566:

I think you’ll be inspired by the designs from PLAY Creative and Suttle-Straus. I hope you enjoy the episode.

How was the Surprise Waterfall Brochures produced?

Folding Style: Wrapped Waterfall AccordionSample No. 1: PLAY CreativeSample No. 2: Suttle-StrausSizes: Sample No. 1: 4.25"x 6" Folded / 25 x 6" FlatSample No. 2: 4 x 8.25" Folded / 19.75 x 8.25" FlatFinishing: Diecut / Score, FoldBudget Rating: Low – Moderate

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner. Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.

How was the Surprise Waterfall Brochures produced?Folding Style: Sample No. 1: Sample No. 2: Sizes: Finishing: Budget Rating: Trish Witkowski