The Joan Rivers Card Catalog of Jokes Finds a Home

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On Comedy

Take a look at some of the artifacts from her archive, which includes 65,000 cross-referenced gags and is headed to the National Comedy Center.

By Jason Zinoman

When Joan Rivers died in 2014, ending one of the greatest careers in modern comedy, several groups were interested in acquiring her archives, which included a meticulously organized collection of 65,000 typewritten jokes.

Her daughter, Melissa Rivers, recalled a conversation with a representative from the Smithsonian Institution who wanted the catalog of jokes but said it would not be on permanent display. Her mind instantly went to the final tracking shot of "Raiders of the Lost Ark," in which the golden Ark of the Covenant is locked inside a crate and placed in a vast warehouse with hundreds of other crates.

"I couldn't do that because so much of who she was is in those files," Melissa Rivers told me on a video call from Los Angeles. For her mother, a pioneering stand-up and withering critic of celebrity fashion, "a view was always important."

Instead, Rivers is donating the extensive collection to the National Comedy Center, the high-tech museum in Jamestown, N.Y., joining the archives of A-list comics like George Carlin and Carl Reiner. The fact that the jokes will be accessible is only one of the reasons for Melissa Rivers's decision.

The museum is in the planning stages of an interactive exhibition that will center on Joan Rivers's card catalog of jokes and include material covering a vast swath of comedy history, from the 1950s to 2015. The show will allow visitors to explore the file in depth.

Jamestown is where Lucille Ball grew up, and "Joan Rivers was the first headliner I booked for the Lucille Ball Comedy Festival the year we announced to the world our intention to build the National Comedy Center," Journey Gunderson, the executive director, told me by phone. Melissa Rivers, a television personality in her own right, was on hand for the groundbreaking in 2015.

When it comes to the Joan Rivers joke collection, "I don't know that another exists that is nearly as vast," Gunderson said. In Carlin's archives, by contrast, the jokes were "mainly scraps of paper organized into Ziploc baggies then put into a folder by topic."

Rivers, who wrote gags at all hours, paid close attention to setups and punchlines, typing them up and cross-referencing them by categories like "Parents hated me" or "Las Vegas" or "No sex appeal." The largest subject area is "Tramp," which includes 1,756 jokes.

Along with this bounty of material, the collection includes snapshots of other aspects of this major cultural figure, including her sense of fashion, like the pearls and a little black dress she wore early in her career as well as the multiple boas from her later fashionista years. Here's a look at a few of the artifacts headed to the center.

As you can see from these cards, Joan Rivers often made herself the butt of the joke, leaning on tight, snappy punchlines to describe herself as unwanted or ugly or old. Gunderson said the self-deprecating gibes emerged from a character "she was using as a position of power to comment on the plight of woman." In real life, Melissa Rivers said that "every now and again, she would say that for whatever age she was, she looked good. But that was that." Rivers added that those jokes came from a real place. "That was a part of her, but maybe not as crippling as everyone assumed it would be," she said. "But she also knew she looked good."

transcript

"And yeah, it goes on, and on, and on. And one day, we’re going to get a little intern who thinks they’re in show business and is going to sit and put each and every one of these cards onto a computer so that when I’m in England and I need a joke about doctors, I can just go into my computer and come up with a — oh, this is a tramp. This tramp donated all her organs for transplants, which should make the recipients happy because her body has never rejected anything. [LAUGHS]: So. But it just goes on, and on, and on. These are just jokes over the years, years, and years, and years of jokes. And when I die, I can sell this to some lucky, lucky comedian who will then, if they’re smart, have enough to keep them going for their whole life."

"Joan Rivers: A Piece of Work" (from 2010 and available on major platforms) is one of the greatest documentaries about a stand-up comic ever made: candid, unflinching and alert to the brutal amount of work necessary to succeed in show business. It also introduced the world to the cabinet of jokes that Rivers kept in her home. Gunderson, of the National Comedy Center, described the catalog as one of "the crown jewels of comedy that exist on planet Earth."

Rivers, a fixture on television who never stopped performing live, loved sparring with a crowd. But early in her career, she prepared for rambunctious audience members with this list of comebacks that could be weaponized to mock hecklers without losing the tempo of her set. Melissa Rivers said she saw her mother upset by a heckler only once, when later in her career someone was offended by a joke about Helen Keller. "She spun around and said: ‘Don't you dare! My mother was deaf. She lost her hearing early. Don't tell me what's inappropriate.’"

Before Joan Rivers became a comedian, she wanted to be a dramatic actress. After graduating from Barnard College in 1954, she commissioned this series of head shots to display her range. She didn't make her Broadway debut until 1972 with "Fun City," which she co-wrote (with her husband, Edgar Rosenberg, and Lester Colodny) and starred in. It closed after nine performances. But Rivers remained a stalwart fan of the stage, a regular at shows and a savvy commentator on the television series "Theater Talk." When she went to the theater, she always dressed up and insisted her family do the same. Melissa Rivers said: "She always said, ‘This is church.’"

When Joan Rivers left her position as the permanent guest host of "The Tonight Show" on NBC to start her own version in 1986 on the then-fledging network Fox, she became the first woman in the modern era to host a late-night talk show. It was a bold move, a career landmark that also preceded a painful period of her life. She made an enemy of the "Tonight Show" host Johnny Carson, who saw her departure as a betrayal. "That made her angry," Melissa Rivers said. "Like she often said, if it had been a man, it would have been the great send-off to my protégé." Rivers was banished from the Carson show and fired from her own the following year. Her husband, a producer on "The Late Show Starring Joan Rivers," died by suicide months later. "It took a huge toll on their marriage and our family," Melissa Rivers recalled, describing the period represented by this ticket as one of "great elation and great horror."

Jason Zinoman is a critic at large for The Times. As the paper's first comedy critic, he has written the On Comedy column since 2011. @zinoman