Fold of the Week: 2-in-1 Easy Reversible Brochure

The simplest solutions are often my favorites, because I enjoy sharing ideas that are attainable for anyone who wants to use them.

So, today I’ve got an absolutely killer low budget idea for turning two brochures into one dual-purpose design. Here’s what makes it great:

I hope after watching this episode you’ll be looking for ways to put this idea into practice. Thanks so much for watching. I’ll see you next week.

How were these brochures produced?

Folding Style: Reverse Accordion FoldSample #1: Connexion Printing Consultants for Wanderlust ToursPaper: 80 lb Gloss TextSample #2: PCA - An RRD Company for Archdiocese of BaltimorePaper: 100 lb Cougar Opaque White TextFinishing: Score, Machine FoldBudget Rating: Low

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner. Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.